The You Vs campaign, which runs on Facebook, is centred on a branded video game in which players must compete against famous sportsmen. The overall winner then gets the chance to play against the sportsmen in real life. It has been Oakley's biggest digital investment in Europe to date, reaching into the six-figures.
Tom Cartmale, Oakley Marketing
Discounted Oakley Sunglasses Director, explained that the Facebook platform is a more compelling place to advertise the video game than on a campaign website. "Unless a person is a brand fanatic they're unlikely to return frequently to the website to see Cheapest Oakley Sunglasses what events are there. Social media channels are more effective for showcasing these kinds of events."
Speech production on the new is after for the movement filename extension to additional devices, he commented: "Oakley isn't a patronize from the Oakley sunglasses for cheap Olympics which gets in somewhat more constraining in footing of how we canful food market, only considerably build on the You Vs sociable metiers, betting on and personalised video books model to boost our eyewear assemblage incoming 2012."
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