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"Domiciliate are 'Fancy-ing' what they as if, forming communities of interests approximately this products or experiences, and now we allow merchandisers and brands to come in and filling that interestingness and demand in real-time, which no more one is doing," avers founder Joseph Einhorn. "Rather than break to Amazon River or Google and  Ray ban Sunglasses Hut searching for stuff I intend to buy, in the future in the commerce game, I call back getting hotel goals, finding cool products, or discovering fashion items will constitute done through the people I admire and bank. Of a consumer perspective, I'm able to go to this website, where I'm finding out about the coolest stuff in the world, and instead of clicking, signing up, and giving my Replica Oakley Sunglasses address and contact info to a million different websites, I am able to shop right inside, whether it's on the website or the iPad, iPhone, or Android app, and go all the way through to checkout in an integrated experience."
Einhorn calls this a "demand-driven commerce model." By crowdsourcing product interest, Fancy enables merchants to see what consumers are most interested in, and then sell products directly to them based on that interest. Into a helicopter tour of Hawaii? You got it. A new style from Christian Dior? Click away.
Users might be used to seeing a "buy" button; now they might soon start seeing a "sell" button that allows them to quickly sign up for a merchant account, create product listings in those Fancy communities, and decide how much to sell the product for. Merchants can define price restrictions, set up group deals, and monitor transactions all from Fancy's straightforward user interface. The service also allows merchants to create shipping labels on the fly.
"With these Baseball Caps Wholesale communities imprinting around gets and intersections, our dream for the company comprises to bear merchants and brands come in, and bid to fill that exact using our self-service tools," Einhorn articulates. "They can enjoin, 'Okay, there's a band of interest inch these hotel destination or these sunglasses or these watch--I'm becoming to offer to sell my mathematical product or something militant compensate in on this page.